It's been a little over a month since Google officially launched Google+ pages for businesses/brands, and the verdict is in: content shared by businesses and brands via Google+ is becoming more and more prevalent in search, in effect making an impact on overall search engine optimization (SEO) efforts. This knowledge is quickly spreading like wild fire in the marketing world, and companies and brands are racing to establish their own Google+ page to begin reaping the benefits. But what does this mean for your business, and does it make sense to establish your own Google+ business page when you're possibly just wrapping your mind around the use of LinkedIn, Facebook or Twitter?
The Facts From Google
We've seen the impact social media, specifically social sharing, has played in search and overall SEO rankings. As for the impact Google places on the +1 button, which is similar to a "Like" on Facebook, Google has this to say as far as its impact on SEO:
"Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality."
But, Are My Customers On Google+?
It's true that Google+ from a personal user standpoint is still in the early adopter phase, and many haven't made the decision to creat an account. So, you may find that your customers or prospective customers aren't using Google+ yet, but there's a good chance your competitors aren't as well! With that said, being an early adopter with your business page and establishing a strategy on how you plan to use this platform differently than your other social media profiles puts you in a great position once more of your customers, and prospective customers, start using Google+ personally. That combined with the fact that business pages offer SEO benefits and that there's far less noise on Google+, compared to Facebook or Twitter, makes it worth evaluating as we approach 2012.
Posted by Frank Isca
Frank has been key to establishing Weidert Group as an inbound marketing leader over his 10+ years with the agency. He has a knack for using technology to amplify smart marketing strategies, and a deep knowledge of SEO and content promotion, exceptional project management skills, and a thorough understanding of HubSpot's marketing and sales products.