HubSpot Partners Weidert Group & OverGo Studio Merge, Expanding Capabilities

Greg Linnemanstons
Posted by Greg Linnemanstons on June 1, 2023
Weidert-group headquarters in Appleton, Wisconsin

APPLETON, WI, June 1, 2023 — Weidert Group, a Platinum-level HubSpot partner, and OverGo Studio, a Gold-level HubSpot partner, are merging. By broadening its breadth of solutions, the combined agency — to be known as Weidert Group — is in an even more powerful position to tackle the challenges its clients face, and to continue on its growth trajectory. 

Weidert Group builds and manages comprehensive lead generation programs, while OverGo Studio focuses on integrating HubSpot Sales & Service hubs, as well as other apps in the HubSpot ecosystem, to help clients take the friction out of their marketing, sales, and service operations. Together, they offer a full spectrum of inbound marketing capabilities necessary to attract, convert, and nurture leads, and turn them into customers.

Greg Linnemanstons, president of Weidert Group, is excited about the opportunities this merger represents for Weidert and OverGo clients: “Many HubSpot users today are looking for complex CRM integrations that deliver efficiencies to their teams, such as integrations with their accounting systems, calling systems, ERPs, and custom in-house applications. Now we can confidently support those for our clients. The OverGo team also gives us additional expertise related to revenue operations, which essentially is ensuring optimum revenue across an organization.”

Rick Kranz, OverGo Studio’s founder and president, added, “We’re very happy to be able to complement Weidert Group with important new service offerings. Likewise, our clients will now have access to capabilities we don’t currently have. It’s a win-win for everyone involved, particularly our clients.”

Linnemanstons will remain President of Weidert Group. Kranz will be the agency’s Director of RevOps and will join Weidert’s leadership team. All other Weidert Group and OverGo Studio employees will remain in their current roles.

About Weidert Group, Inc.

Weidert Group, founded in 1980, is a full-service business-to-business inbound growth agency that has been a certified HubSpot Agency Partner since 2011, and achieved Diamond status as a top partner in 2020. HubSpot is the global leader in marketing automation software and the #1 CRM platform for scaling companies, with over 135,000 customers in more than 120 countries. Weidert Group was recognized among the "Inc. 5000" fastest-growing private companies in America in 2022. The company provides all components of effective inbound marketing, sales, customer service, and recruitment marketing efforts, including web design, search engine optimization, content strategy and promotion, social media strategy, lead nurturing, voice of the customer programs, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in complex industries such as industrial manufacturing, distribution, and logistics.

About OverGo Studio 

OverGo Studio, a respected HubSpot partner since 2011 and Gold-certified partner for numerous years, is revolutionizing Sales Enablement services for B2B companies. Since its founding in 2010, the firm has received accolades such as HubSpot's prestigious Impact Award, underscoring its impact on clients’ revenue. The agency’s approach to Sales Enablement assists sales teams in identifying and streamlining processes to increase the probability of sales. OverGo Studio specializes in building impactful revenue operations programs that significantly contribute to their clients’ revenue goals.

Topics: Weidert Group News, HubSpot