Nicole Mertes

Nicole Mertes

Nicole runs Weidert's operations and client services, and every new engagement starts on her desk. She spent more than a decade in advertising sales at Gannett before joining the agency, which shaped how she thinks about the handoff between marketing and sales inside industrial companies. Nicole writes about sales and marketing alignment as a systems problem, buyer psychology in long considered-sale cycles, and what an outside partner has to do to earn a seat at the revenue table rather than assume one.

INBOUND 2024: How AI, Search, and Human Connection are Reshaping Industrial Marketing

INBOUND 2024: How AI, Search, and Human Connection are Reshaping Industrial Marketing

Among marketers, B2Bs and industrials aren’t typically the earli...

How to Integrate SEO, UX, Design & Dev Best Practices in a Website Build
website debate: balancing design, UX, SEO, and development needs

How to Integrate SEO, UX, Design & Dev Best Practices in a Website Build

It’s been decades since websites became a business necessity — a...

5 Reasons ​​to Hire a B2B Inbound Marketing Agency vs. an In-House Team
Reasons to Hire a B2B Inbound Marketing Agency vs In-House Team

5 Reasons ​​to Hire a B2B Inbound Marketing Agency vs. an In-House Team

High-five to you! You know that inbound marketing is the best wa...

2022 B2B BUYING BEHAVIOR STUDY: 6 KEY TAKEAWAYS
B2B_Buyer_Report

2022 B2B BUYING BEHAVIOR STUDY: 6 KEY TAKEAWAYS

The annual B2B Buyer Behavior Study from Demand Gen Report is th...

Hiring an Inbound Marketing Agency: 19 Things to Look For
hiring-an-inbound-marketing-agency

Hiring an Inbound Marketing Agency: 19 Things to Look For

More and more marketing agencies are glomming onto the term “dig...

How to Maximize Your Inbound Marketing Funnel for Sales
Chalk Efficiency vs Results Chart With Target on It

How to Maximize Your Inbound Marketing Funnel for Sales

Attracting and engaging qualified leads. That is inbound marketi...

Top Questions to Ask Prospects for the Best Sales Lead Qualification Results
best sales lead qualification results

Top Questions to Ask Prospects for the Best Sales Lead Qualification Results

It’s hard to overstate the importance of qualifying sales leads....

How to Get Appointments in Sales: 8 Effective Tactics
sales appointments on calendar

How to Get Appointments in Sales: 8 Effective Tactics

Appointments. They’re what every sales rep wants more of and few...

What is Social Selling the Inbound Way, and How Can You Get Better Results?
Business Woman Using Smartphone

What is Social Selling the Inbound Way, and How Can You Get Better Results?

Social selling, not to be confused with social media marketing, ...