Nicole Mertes

Nicole runs Weidert's operations and client services, and every new engagement starts on her desk. She spent more than a decade in advertising sales at Gannett before joining the agency, which shaped how she thinks about the handoff between marketing and sales inside industrial companies. Nicole writes about sales and marketing alignment as a systems problem, buyer psychology in long considered-sale cycles, and what an outside partner has to do to earn a seat at the revenue table rather than assume one.