Weidert Group was initially asked to create this ESOP consultancy company’s name and logo, and roll out its new branding. After learning more about inbound marketing, the client asked us to develop a new website that had the components necessary to attract visitors and convert them into leads and customers. This was just the beginning of a strategic partnership that’s now lasted over 11 years!
The client used primarily cold calling and trade show appearances to tell their story; their website had a lot of blog content, but wasn’t converting visitors into leads because of the lack of valuable/educational content and lack of conversion opportunities.
Attract people looking online for solutions related to succession planning, employee ownership and tax-advantaged business sales; convert qualified leads and nurture them with relevant content designed to pull them through the sales funnel.
The refreshed website included an improved blog (and renewed blogging frequency) that delivers quality information to prospects at multiple stages in their buyer’s journeys: awareness/top-of-the-funnel, consideration/middle-of-the-funnel and decision/bottom-of-the-funnel. Advanced content provided conversion opportunities, and lead nurturing resulted in more sales opportunities.