ESOP Partners

Weidert Group was initially asked to create this ESOP consultancy company’s name and logo, and roll out its new branding. After learning more about inbound marketing, the client asked us to develop a new website that had the components necessary to attract visitors and convert them into leads and customers. This was just the beginning of a strategic partnership that’s now lasted over 11 years!

The Problem

The client used primarily cold calling and trade show appearances to tell their story; their website had a lot of blog content, but wasn’t converting visitors into leads because of the lack of valuable/educational content and lack of conversion opportunities.

The Goals

Attract people looking online for solutions related to succession planning, employee ownership and tax-advantaged business sales; convert qualified leads and nurture them with relevant content designed to pull them through the sales funnel.

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The Solution

The refreshed website included an improved blog (and renewed blogging frequency) that delivers quality information to prospects at multiple stages in their buyer’s journeys: awareness/top-of-the-funnel, consideration/middle-of-the-funnel and decision/bottom-of-the-funnel. Advanced content provided conversion opportunities, and lead nurturing resulted in more sales opportunities.

ESOP Partners home page
ESOP Partners
ESOP Partners

The Results

  • Monthly organic traffic (largely from blog) increased 35% in 15 months after launch of refreshed site for this mature program
  • Website conversion increased 14% in 15 months following re-launch
  • Qualified lead conversions increased 72% in 12 weeks after website refresh
  • Consultation requests increased 300% in 12 weeks
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% Increase in Organic Traffic to Blog
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% Increase in Conversions
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% Increase in Consultation Requests

SERVICES USED

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STRATEGY

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WEB DEVELOPMENT

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CONTENT CREATION

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SOCIAL MEDIA

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TRADE SHOW SUPPORT

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BRAND DEVELOPMENT

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Weidert Group has helped us leverage our business expertise and dedication to online content to really take advantage of all elements of inbound marketing, and the result is a significant increase in qualified leads and new customers who may not have otherwise found us.

AARON JUCKET
President — ESOP Partners

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