Inbound Sales

Align, Manage, and Enable Your Sales Team to Close More Leads

You’ve Nurtured Leads, Now What?

Once you’ve got a lead interested in your product or service, when is that lead ready to be turned over to Sales? What makes him or her ready? How will Sales engage with these leads and when?

Weidert Group helps organizations align their inbound marketing efforts with their sales function, building consensus on both growth goals and specific responsibilities.

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Alignment

When it comes to how prospects are nurtured and when they’re contacted, if Sales is working on one set of assumptions and Marketing on another, you don’t have a plan that’s working. What you need is a set of “rules” that tells each part of the team what they’re responsible for, what actions are taken (and when), and how a prospect is brought in.


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Buyer Journey Mapping

Alignment between Marketing and Sales starts with a unified vision of what a buyer goes through prior to making a final purchase decision. We chart your buyer’s journey with the help of all stakeholders to fully understand your customer’s actions, behaviors and experiences.

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Marketing & Sales Service Level Agreement

We help you develop a Marketing & Sales Service Level Agreement (SLA) that details the Marketing-to-Sales process, and outlines the commitments of both parties to take specific actions toward a single goal.

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Marketing Automation & CRM Integration

We track business performance throughout the marketing and sales funnel, with integrated data tracking of visitors and leads, from their initial web visits to lead conversions to sales activity.

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Management

 

Lead Qualification

Not all leads are ready to buysome aren’t even interested in what you have to offer. We help you qualify leads by defining what makes them fit one of your target profiles and by developing a scoring system to identify how ready they are to engage with Sales.

Lead Engagement

It takes 6-9 attempts to connect to get the most value out of a lead. We’ll help you engage at the right time, in the right way, with the right message, developing connect sequences and templates.

CRM Setup & Management

Every sales team has a different way of tracking their opportunities. We help you set up your CRM to work best for your salespeople: the right sales process, smart deal tracking, and tools to increase productivity.

Key Performance Indicators

We provide detailed reports that show how well your efforts are working, and where the opportunities for improvement are. No vanity metrics—just the numbers that indicate your business’ growth potential.

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Inbound Sales Workshop & Training

Inbound Sales requires a new way of thinking. We train your teams in half-day or full-day workshop sessions that help your salespeople embrace the inbound mentality and sales process.

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Sales Content Development

The best sales teams use helpful content as their ammunition. By creating tailored, personalized email templates and smart presentation decks, we help ensure your sales team takes a consultative approach to closing new customers.

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Smart Sales Messaging

Using HubSpot Sales, we help sales reps deftly communicate with every lead. Email sequences help salespeople nudge prospects toward the purchase, and automated notifications help you understand your prospects’ progress.

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Social Selling

B2B sales is no longer a phone and email game. LinkedIn is an important soft-touch selling tool, and we help your sales people learn to make it part of their process. With the right LinkedIn social selling tactics, your reps can better engage their prospects.

We’re Certified Inbound Sales Professionals

It’s demonstrated expertise that matters when talking about aligning two critical teams involved in growing your business!

Inbound Sales Certification
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Sign up for a FREE sales consultation.

Could your Marketing and Sales teams be working together more effectively? Learn how our sales enablement tools and training can get them both
“singing from the same songbook.”