Alive & Kickin’ Pizza Crust

Alive & Kickin’ Pizza Crust is a leader in dough products for foodservice operations and manufacturers. Our work included strategically integrating and promoting a new product line. In addition, we were charged with increasing the number of quality leads coming to their site so their sales team could reduce reliance on cold calling.

The Problem

After acquiring a frozen dough ball manufacturer to expand its product offerings, A&K needed to integrate the new line into its website and marketing, making the capability known to prospects and customers. Few prospects were finding A&K online because of a lack of relevant content being presented.

The Goals

Attract qualified leads to the website and present an expanded and unified message about company capabilities, expertise and knowledge of the pizza industry. Use analytics to better understand current website visitors so that future content and user experience better aligns with prospects’ needs.

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The Solution

We refined A&K’s messaging and showcased it on a new website, on web pages, blog posts and advanced (downloadable) content, all of which featured greater focus on customers and how A&K can help them solve common problems related to product quality and consistency, BOH and FOH training, equipment use/safety, loyalty and others.

Alive & Kickin' home page
Dough ball pillar page content
Alive & Kickin' customer portal custom build

The Results

  • Web traffic grew 700% in first 6 months, and 1,230% after 12 months
  • 150% ROI on inbound marketing spend in first 12 months
  • Average of 40 new contacts per month
  • Monthly web traffic (including organic traffic) continues to grow steadily, nearly doubling again in 2018
  • Their two most popular blog articles receive more than 2,000 views per month
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New Contacts Per Month
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Views Per Month of Popular Articles

SERVICES USED

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STRATEGY

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WEB DEVELOPMENT

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CONTENT CREATION

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SOCIAL MEDIA

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TRADE SHOW SUPPORT

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SEO

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From the beginning, we were vastly ahead of our expected website visits, and the site has continued to perform exceptionally well for us. In addition to creating a system to capture leads, it’s also improved our brand recognition at trade shows — we have a much more commanding presence online than we used to.

NICK CHARLES
President — Alive & Kickin' Pizza Crust

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