Charles Greenley

Charles manages paid media at Weidert, running search, paid social, and retargeting programs for industrial B2B companies with long, considered buying cycles. His work connects ad spend to pipeline rather than to impressions, which in industrial markets means small addressable audiences, extended attribution windows, and tight coordination with sales. Charles writes about paid search and LinkedIn strategy for narrow B2B audiences, campaign measurement that survives scrutiny, and where paid media belongs inside a larger growth system rather than beside one.