From Scattershot to Growth Engine: Fixing Your B2B Marketing Strategy
From Scattershot to Growth Engine: Fixing Your B2B Marketing Strategy
In conversations with marketing leaders, I keep hearing the same...
From Information Overload to 900% Lead Growth: A B2B Website Transformation
From Information Overload to 900% Lead Growth: A B2B Website Transformation
When ESOP Partners was ready for a new website, the initial ask ...
5 Best Workflow Diagram Tools for Automated Lead Nurturing
5 Best Workflow Diagram Tools for Automated Lead Nurturing
If you’re serious about inbound marketing, you know that automat...
What is Audience Segmentation & How Can It Enhance Your Inbound Marketing Efforts?
What is Audience Segmentation & How Can It Enhance Your Inbound Marketing Efforts?
“If you build it, they will come.” That may work in the movies (...
Lead Nurturing 101: Definitions & Best Practices for Inbound Marketers
Lead Nurturing 101: Definitions & Best Practices for Inbound Marketers
When someone’s out fishing and they get a bite, they understand ...
Tofu, Mofu & Bofu: Serve Up The Right Lead Nurturing Content
Tofu, Mofu & Bofu: Serve Up The Right Lead Nurturing Content
Many sales and marketing professionals are confused about the me...
How to Use Marketing Automation & CRM for Lead Qualification
How to Use Marketing Automation & CRM for Lead Qualification
We've all come to expect sales and marketing to be made easier w...
Industry Forums and B2B Lead Generation: The Most Helpful Wins
Industry Forums and B2B Lead Generation: The Most Helpful Wins
Humans are social creatures. We gravitate toward communal experi...
5 Steps for a Successful Re-Engagement Email Campaign
5 Steps for a Successful Re-Engagement Email Campaign
Believe it or not, almost two-thirds of the contacts that market...
