Maybe you have a HubSpot license and your teams have hosted landing pages on the platform, or you’ve used Marketing Hub or Sales Hub, but your exposure to HubSpot’s capabilities has been limited to just one or two aspects of what it can do.
And maybe now you’re taking a hard look at your CRM, website, and inbound marketing management tools and wondering if there’s a better way to simplify, streamline, and share information throughout your organization.
You may be looking for better ways to serve your customers on that same, single CRM platform. Bonus points if you can close the data loop throughout revenue operations.
There’s no time like now to take a look at HubSpot’s capabilities and get a better understanding of how much more it can do — and how the right selection of tools can help you achieve your business goals and grow better in 2022 and beyond.
What Does HubSpot Do?
HubSpot software has become CRM-powered everything. Yes, really — everything. At least as far as your marketing, sales, customer service, operations, and website teams go. (Told ya.) It helps businesses scale and grow by putting the power of customer data to work all across revenue operations and empowering teams to create “customer relationship magic” by effectively reducing friction everywhere you use it, including:
Website hosting and design
Marketing automation and program management
Sales enablement and automation
Customer service tools and automation
Data appending and automation
Reporting and analysis
HubSpot views the major elements of its suite of products as automation, content, data, messaging, and reporting. Each Hub brings these capabilities together in a targeted way, and all Hubs are designed to work together seamlessly.
That connected, shared access to customer data can help all your teams — Sales, Marketing, Customer Service, and others — better understand and meet your prospects’ and customers’ needs at every step along the buyer journey. Take a look at some common challenges we hear from our industrial clients and how HubSpot tools can solve them.
Challenge: Friction Generated by Frankensystems
If you’re struggling to connect and align teams using cobbled-together systems, you know what Frankensystems can look like. Worse, you know how well they work together (**cough, not at all). They’re often the legacies of department silos, or the result of mergers or acquisitions. They create chaos and make it a constant battle to get consistency, cohesion, or operations-wide control over information.
Solution: Sales, Marketing, and Customer Service can collaborate and work together better when they can rely on a single source of truth, business-wide. That’s HubSpot CRM.
Challenge: Developer Dependency
When marketers can’t make web updates, design emails, or publish landing pages without developer help, that’s more than a bottleneck; it’s a choke point. Having to rely on developers to execute these basic prospect and customer communication operations costs time and money, and the back-and-forth gobbles up efficiency.
Solution: If you’re using Marketing Hub but still haven’t moved your website to HubSpot CMS, it’s time. HubSpot always offered website hosting, but formally launched CMS in 2020. And in 2021, HubSpot beefed up its website hosting capabilities to include business unit subdomains, so you can efficiently manage all your assets in a single system, without adding unnecessary complexity. It’s simply the most marketer-friendly CMS platform you can find.
Challenge: Subpar Sales Support Tools
Sales leads need appropriate and timely responses if they’re going to move closer to purchase. But when teams don’t have the tools they need to effectively manage and follow up on the leads that come in through your website, you run the risk of missing opportunities and losing out on deals.
Solution: The valuable roster of toolsHubSpot Sales Hub provides can help teams close more deals. You’ll find:
The tools in Sales Hub save time and effort while helping your teams in Sales respond to leads with the information they’re looking for and the personalized communication they expect. It also helps teams organize and prioritize their efforts, which is immensely important when scaling a business.
Challenge: Customers Falling Through Cracks
If your customers have to work too hard just to be your customers, those relationships could be in danger. It could be unanswered support requests, or customers having to repeatedly provide the same information to support teams. It could be a lack of self-serve tools for frequently asked questions and easily resolved issues. Or maybe you need a better way to systematically collect customer feedback so you can actually use it to improve your products or services.
Solution: With a range of proactive customer support tools, HubSpot Service Hub makes it a whole lot easier to be your customer while closing the loop on revenue operations. Consider these functions and how you could put them to work for you and your customers:
Or worse, maybe nobody knows what they don’t know, and the blind spots are making business decisions harder. Frankensystems can slow down your ability to uncover the data you need to make important decisions — or your bolted-together systems and their lack of syncing capabilities could lead you down the wrong path with old, stale data blurring the information.
Solution: Keep the data clean and uncover its insights with HubSpot Operations Hub. It allows for seamless data syncing, data automation, and custom coding for real-time actions and continuous data flow between just about any operations where it needs to be used.
A Single Source of Truth For All Your Operations
The benefits of using a single, connected system for everything are practically self-evident, but it’s really all about information: not just all teams using the same data, but making sure there’s ready access to up-to-date, customer-centric, easy-to-use data for every team that needs it.
On top of that, though, there’s also the benefit of bundled suite pricing that includes discounts for customers who choose multiple Hubs from the suite. So if you’re considering switching to HubSpot, or you’re currently using some but not all Hubs, make sure to take a closer look at the established and new capabilities that are all within your reach.
And if you’re looking for guidance in selecting the right suite of tools to achieve your 2022 business goals, Weidert Group is here to help. You can dig in and learn more about why we’re avid HubSpot users and get our best recommendations for how complex industrial companies can use it to help grow their businesses on our dedicated page, Why Go HubSpot for Inbound Success. Get there now by clicking the link below, or if you’re ready to talk, just request a consultation.
Posted by Kelly Wilhelme Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.